Creativity, Structure, Intuition: How Linda Perfected the Blend
- laineygaura
- Aug 20
- 2 min read
Every salon has a style. At Equo, that style comes from Linda, our founder and creative director. Linda’s career has been defined by a dedication to artistry, detail, and a deep intuition for what makes color feel authentic. Over the years, she’s become known not just for creating the kind of blondes people stop to ask about, but for developing an approach she calls the Blend.
Blend is more than a technique; it’s Linda’s philosophy in action. Rooted in creativity, guided by structure, and refined through intuition, it’s her way of giving clients color that looks effortless from day one and grows out gracefully over time.
Linda’s influence extends far beyond her chair. As a leader, she trains the entire Equo team in the Blend, ensuring that the method — and the creative mindset behind it — live at the core of everything we do.
The Philosophy Behind Blend
For Linda, hair color is never just about the shade itself. It’s about the individual — their features, their natural tones, and the way their hair moves. Blend is her way of creating seamless transitions and lived-in brightness that feels elevated yet effortless. It’s blonding and dimensional color that grows out gracefully, always tailored to the person in her chair.
More Than a Technique
Blend is equal parts creativity, structure, and intuition. The structure ensures every application is technically sound; creativity fuels the artistry in color placement; and intuition ties it all together, allowing the stylist to adapt in the moment. That’s why no two Blends are ever alike — each one is customized.
Training the Equo Team
Linda has made Blend the foundation of the Equo culture. She trains her team to think the way she does — not only in the technical mapping of color but also in developing the confidence to trust their eye. This ensures consistency in the results, but also gives each stylist the freedom to bring their own artistry into the process.
The Result
The Blend delivers that Equo hallmark: color that looks natural, effortless, and entirely yours. From sun-kissed blondes to dimensional brunettes to bold, lived-in creative tones, Blend creates hair that feels elevated in the moment and even better as it grows. Are you ready to experience the Blend?
Whether you’re looking to refresh your blonde, add soft dimension, or explore a completely new tone, the Blend is about finding the version of you that feels most authentic — and making it look effortless.
